Sometimes it just takes a little focus
About a month ago, I finished up some information architecture and usability consulting for an online application. It was a large project that I intended to put a lot of effort into, but the interesting thing was that most of my time was spent justifying my decisions to the client.
The companies’ director was the main contact for this project and is also a psychologist, so considering that all my suggestions made their way into the application, I’m guessing all that apologetics I learnt over the last couple of years works outside of christianity too!
We did iteration after iteration to get every detail right, for the multiple target audiences to get the most out of their experience, but I was largely working based on (solid) theory (as aposed to proven practice). Well this morning I got word that the company had just completed their focus-group evaluations, of the semi-finished product, with outstanding results.
I feel quite lucky to escape through this one relatively unscathed, considering there isn’t a single change to come out of these evaluations. And while every ‘T’ was crossed to begin with, the focus-groups certainly helped to solidify the clients’ confidence in our expertise. Thanks focus-groups! :P
